About

Who We Are

IWBC stands for I Wanna Be Comfortable.

The brand was created by Whoopi Goldberg because this has always been her personal mantra. Comfort is not a trend. It is a right. A mindset. A way of moving through the world without apology.

IWBC was born from everyday Whoopi and the phrases she lives by. If you have watched her over the years, read her books, or listened closely to her, you have probably heard these adages before.These are things she actually says, as well as thoughts she comes back to. Little reminders that stick.

And that’s why Comfort and Whoopi’s inner thoughts are the heart of the brand.

 

What We Make

IWBC creates comfortable, wearable, unisex pieces you actually want to live in. Sweatshirts. Tees. Sweatpants. Easy layers designed to feel good on your body and fit effortlessly, no matter who you are. 100 percent cotton. Our garments are made in the USA where it counts, with the focus on quality, feel, and everyday wearability.

Every piece is designed to be:

    •    Comfortable first

    •    Easy to wear

    •    Uncomplicated

    •    Honest

These are not costumes. They are clothes for real days, real conversations, and real life.  And this is only our first drop!

 

The Words Matter

The phrases printed on IWBC garments are not marketing slogans. They are personal. They come directly from Whoopi’s voice and point of view.

Some are funny. Some are blunt. Some are encouraging. Some make you pause.

All of them mean something.

Wearing IWBC is not about making a statement for other people. It is about choosing comfort and clarity for yourself.

 

Why IWBC Exists

IWBC exists because being comfortable should not feel like work.

It exists for people who value comfort without giving up personality. For people who know who they are. For people who want clothes that feel comfortable, intentional and long lasting.

At the end of the day, it really is simple….Dont you wanna be comfortable? I’m thinking, oh yea you do..so say it with me….

I wanna be comfortable.